Renowned cricketer Yuvraj Singh’s fashion label YouWeCan (YWC) has signed a deal with Myntra, an e-commerce company for fashion products. Following the deal, the collection will exclusively be available on Myntra, apart from the official YWC website. Singh launched his clothing line last month in collaboration with fashion designers Shantanu and Nikhil.
The cricketer, who is also a cancer survivor, revealed that proceeds from the sale of every product will contribute to the YouWeCan NGO for cancer survivors and patients. His long term objective is to make the NGO self-sustaining to serve its cause.
“By adding Yuvraj’s YWC to its portfolio of brands, Myntra intends to bring the ace cricketer’s nonchalant fashion sense and compassion for a cause, to hundreds of thousands of fans across the country. This further strengthens Myntra’s hold on the lifestyle category, especially the ‘atheleisure’ segment,” says the Myntra website.
The YWC collection has two different product lines – gold and core. The gold line has been meticulously designed by fashion designers, Shantanu and Nikhil, while the core line is conceptualised around the lifestyle of an active go-getter, seamlessly integrating every day comfort and an athletic lifestyle with trendy fashion. (KD)
Fibre2Fashion News Desk – India