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Turn to be Digital even in Textile printing Industry TREND 2017 

Turn to be Digital even in Textile printing Industry

Entrepreneurs in the textile industry are profoundly investing in the digital technology, which has proved to be the fastest growing method of textile printing domestically and globally. Initially, flatbed and rotary screen printing methods have controlled the textile printing market for a long time. But digital textile printing has emerged, because of the recent developments, providing speed and stability to the technology and gradually overcoming the huddles. The days of the traditional textile printing methods are coming to an end as digitalized printing has taken over the industry. Commercialized in early 2000’s DTP has revolutionized the textile printing process in current time. It can be defined as any ink jet based design on fabrics with the help of digital based image. The technology has witnessed huge popularity amongst textile players across the world. Initially used for soft signage applications, advancement in Digital printing technology allowed its applications to diversify into textiles and clothing, home textiles and other applications such as tents, automotive textiles, etc.

As compared to traditional printing processes, DTP reduces ink/dye consumption by 20- 40%, water usage by 40-60% and energy consumption by 50%. Digital printers can be used for printing innovative and unique designs on saris, dress material, home furnishing fabrics and T-shirts. Major players in Inkjet printers are MS Italy, Stovek, Konika Minolta, Roland, Reggiani, Hewlett-Packard, Epson and many others


The market for digital printing technologies is coming out of the introductory period and gaining power. The digital printing processes, mainly based on inkjet systems are making their way into the textile printing sector, which is predominated by screen printing. India’s entry into the digital textile printing has been recent and still in the growing stages. The demand for digitally printed customized products is on the rise. Digital printing is poised to capture a bigger share in the Indian market as the industry has started enjoying the benefits of its technological developments. By 2012, Indian digital printing processes market reached US $ 177.3 million (approximately Rs 860 crores). Today, the DTP market is pegged at US $ 250 million, because flexibility, versatility and reduced cost are giving new hopes to the technology in India. Digital technology has penetrated through all major textile markets. Out of the whole 72% is used in apparel/fashion industry. The rest is segmented between carpet industry (15%), home furnishing (10%), and other textiles (3%). The estimates for total Indian digital textile printing are 85 million square meters which makes approximately 7% of the current digital market, which is very small, considering India is the 2nd largest textile printing market. India currently prints 17.5% of the global 31 billion square meters of the traditional textile prints. Recent studies indicate that digital textile printing is progressively growing worldwide and volumes are expected to grow to 1.4 billion sq m by 2017. The major fabrics being printed with DTP at present include Cotton, Silk and Polyester.

DTP is set to expand its market share globally to as much as 10% in the coming years. Its average annual growth rate is forecasted to be 20.1% in value terms from between 2014 and 2019. In 2014, around 650 million sq m of fabric was printed digitally. DTP production reached 1.2 billion sq m in 2015. It is estimated that the output will rise to 6.25 billion sq m annually by 2019. The output is estimated to grow at CAGR of 28.1% in terms of volume to reach 2519.7 m2 worth $ 4260 million by 2020. The Asian region accounts for only 30% of the global DTP market, with Europe reserving the largest market share of 45% and the Americas accounting for almost 20%. Now the Asian market is supplying over 60% of the traditional textile printing markets, so there is substantial opportunities for growth of DTP, particularly in Indian and Chinese markets. India is expected to register the fastest growth amongst the entire Asian region, with output expected to grow at a CAGR of 33 % and 35.7% in terms of volume and value between 2015 and 2020.


The technology has made quite some revelations that has come as a boon for the textile industry. The technology that drives the printing market is highly under the influence of Inkjet printers, such as direct-to-fabric printers. Inkjet technology directs small droplets of ink from a nozzle onto the printing substance. Its two main technologies are the continuous jet and drop-ondemand. Continuous jet comes in different versions such as the multiple jet, Single jet and the Hertz. Drop-ondemand has Valve jet, Piezo electric, Thermal/bubble jet, and hot-melt versions. Both technologies use large number of nozzles for each colour. Unique advantage of digital printing is the reduced time consumption, flexibility to use any kinds of fabrics and designs and to put creativity at its best.

DTP is also sustainable, as the technology boasts of environmental friendliness. Both the DTP machinery suppliers as well as digital disperse dye sublimation and textile pigment ink suppliers boast that the technology which reduces water usage, outflow and discharge. These savings are called “dry” digital textile printing-ink technologies that do not require washing off after fixation.


It has been over a decade since DTP was introduced. It’s the most advanced technology for the dyeing and printing industry. Since 2001, the demand for digital printers has doubled. Globalization, liberalization and progress in automated technology have helped the printing industry in India grow at record levels. The industry has grown leaps and bounds, owing to the latest technology and machinery, improved quality standards and production capacities.

Is India geared up for digital textile printing revolution?

India is now utilizing the strengths of the digital textile printing industry to the core and the demand is gradually increasing for digitally printed customized products. The fashion trends in India have succumbed to the digital revolution as the demand for digital printed sarees, fashion collections, suits, t-shirts, have rapidly increased in the country. As the population of India is ever growing, need for new Designs and uniqueness continue to be major drivers of Digital textile printing in India.

Fashion Designers Fuel the Growth of DTP In India

Digital textile prints have become quite popular due to their efficient features, sustainability and freedom of creativity. A lot of Bollywood movies and fashion ramps see the collections in digital printed fabrics. In fact, some of the leading designers in the country swear by the technology as it helps them bring out their crazy best in the forms of digital prints. Satya Paul is one such designer brand that is known for its use of vibrant prints on saris. The Satya Paul tagline declares aptly “The power of Print”. Manish Arora is another designer who loves to showcase his creativity through mix media and Digital prints playing vital role in his creations. He works on abstracts as well as floral prints digitally printed on his creations, complimenting the embellishments that adorn the costumes very well. Other biggies from the fashion industry are Tarun Tahiliani and Sabyasachi, who have constantly used Digital prints in their collections. Ready to wear SS13 collection was Tarun Tahiliani’s contemporary take on traditional digital prints. Sabyasachi who is famous for his ethnic couture has recently launched a collection of digitally printed saris with floral motifs.

Opportunities for expansion in digital textile print

The textile print market is flowing with new opportunities for graphic artists and printers who have established themselves into the digital market have started noticing the opportunities ahead. Print providers who have long been adopting digital print technologies such as dye sublimation and pigment wide format printers are now realizing the new opportunities that these technologies possess, and they are adopting new business practices that make it possible to deliver these new services to clients.Large number of businesses depends on fabric and textile printing. The consumer demand for products that suit their needs and the migration of textile industry from mass production to mass customization has driven the change in digital textile printing growth. DTP has initiated a shift away from mass production to more customized, colorways and complex print designs driven by importers, brand owners and consumers looking for quality products. Distinct operational benefits such as reduced inventory and just in time manufacturing reducing lead time have fuelled the growth in opportunities for digital textile printing.

Apsom technologies Pvt. Ltd
Nassenger 10 by Konica Minolta has productivity of 14000 sq.m/day and has Newly developed printhead with variable technology.

Nassenger pro 1000 is mounted with high speed drive that can print 120 sq. m/h of fabric and high density inkjet printheads with 9 color inks


Apsom technologies Pvt. Ltd
Nassenger 10 by Konica Minolta has productivity of 14000 sq.m/day and has Newly developed printhead with variable technology.

Nassenger pro 1000 is mounted with high speed drive that can print 120 sq. m/h of fabric and high density inkjet printheads with 9 color inks

Cheran Machines India Pvt. Ltd.
Jumbo I – a sublimation transfer Machine with Double Tray with micro controller based digital temperature and timer control.

MS Printing solutions
Orange O Tec Pvt. Ltd

MS Jp7- the machine has upto 16 print heads, 16 grayscales can use 8 colors at a time and produce 250 inm/h.

Negi sign systems and supplies

ValueJet by Mutoh – features latest piezo inkjet head technology & high-precision mechanical design, latest generation electronics and high quality inks. ValueJet 1624X is Mutoh’s fourth generation 64” (162 cm) wide single head sign & display printer.

DCC Pvt Ltd.

F-9270 by Epson,is an industrial printer designed for Dye sublimation which features dual head high speed 52 sq.m/h. it is fastest printer in its class.


Texart XT-640 by Roland is the new launch which is a 64” wide sublimation printer with a Print speed of up to 63m2/h. it is Available in 4-colour (dual CMYK) or 8 colour (CMYKLcLmOrVi) ink configurations. Uses Roland’s Texart ink including Orange and Violet, to deliver bold and vivid colours and intense rich Blacks

Vee Kay Enterprises

E-Press is an Epson head sticky belt printer for reactive and Disperse ink. It comes with 4 or 8 colors and different softwares options available. The machine is equipped with three ways to clean sticky belt.



Ayush Rathi, MD, Orangeotec, Surat

Increasing penetration of the Digital Textile Printing technology in the textiles printing industry is primarily driven by several advantages such as short printing cycles, low energy consumption, reduced chemical waste, printing flexibility and availability of variety of creative design options as compared to traditional analog printing technology. “Penetration of the DTP technology amongst textiles printers in the Indian market is expected to increase in the near future due to increasing demand for the printed textiles domestically and in the major export destinations, also other major factor responsible for the growth of DTP is the shortening fashion life cycle across the world, which requires printers to be on their toes all the time to respond to demand very quickly with short run cycles in order to avoid inventory obsolesce.

The garment sector is the largest end user of digitally printed products, with 75% of the market share by value in 2016. The other segments each take 5-10% of the market. Over the last six years, higher growth in Western, Northern & Southern regions is exhibited due to surging textile Industry, especially in Gujarat like Surat, Ahmedabad; in Maharashtra like Mumbai, Kolahpur, in Delhi/ NCR, Punjab and Haryana, in Southern region states such as Karnataka, Andhra Pradesh and Tamil Nadu are the revenue contributing states. MS – Italy is leading in this sector with MS Lario having productivity 70 lin meter/min, with resolution of 600 x 600 dpi, Printing width Up to 320 cm. and JP3 Sublimation Printer with Productivity 100 sqm/h, printing width 180 cm. with prompt and efficient after sales service.

Neeraj Sharma, Stovek Industries

Growth in digital printing market is around 30% because of good demand, ink volumes are going up. While the average CAGR of world’s digital printing is in the range of 20 to 22% but for Indian and Chinese market it is rising and seeing 30 to 35% for the last few years and it will continue likewise. We have still good scope of growth in India as we are 1% of the total output in digital printing, but on an average worldwide it is 3%. The response for machine is good for PIKE, it is a very high capacity printing machine and JAVELIN is also getting good response for its technology as it can give good costing, quality, etc.

The print head price is restricting the market growth and that is where our technology can give an edge as we cover for 30 months for these machines. FUJIFILM SAMBA the head that our machine has a good dpi and is double than the existing Quesera technology. It is not like the other heads which are made by layers of metal glued together, fuji is pure silicon print head with solid structure, stability is greater, 1200 dpi, cost of printer after 30 months will be still less than quesera.

GS NEGI, Negi Sign Systems and Supplies & Co.

Our new machine can print1.9 meters, which is 8 colour machine with 8 Ricoh Gen 5 head and the other model is 16 heads and will come up with 100 meter plus per hour and is ideal for garment industry. We have a new model coming up with 3.3 meter that would be ideal for bed sheets more industrial heads. The machines are manufactured by us so we can offer better services and have control on quality. The direct textile printer, is available in 8 and 16 print heads and can achieve speed of 120 sq. metre per hour in 8 heads and up to 240 sq meter in 16 heads with 8 colours. The Width of fabric that it can handle is 1900 mm and it is equipped with auto brush and sponge roller washing system. Negi Singh Systems and Supplies have their own technical support team of around 25 engineers in Delhi Region.

Vir Vikram Bhatia, MD, Apsom Technologies

Of course the growth rate in digital textile printing market is growing especially for high speed machines but lack of awareness about the technology and doubts related to efficiency of machine is a barrier. We look forward to good growth in the coming year for Konica Minolta Nassenger PRO 120 / Nassenger8 /, Nassenger10/ – High Speed Direct to Fabric printer.

Smarth Bansal, Brand Manager, Colorjet

Our biggest USP is that we have our manufacturing base in Noida which enables us to offer the machines at least 30% cheaper than any other machines brought from Italy or any other place in Europe.

Dhaval Dadia, MD, Dhaval Colour Chem Pvt Ltd

Digital Printing is on a growth path and the market is going to increase by 200 -300 % in next 3-5 year. Our Sublimation printer F9270 is the perfect solution to rotary printing with good stability in terms of price, quality and after-sales service The Epson SureColor SC F9270 Is Epson next generation textile dye- Sublimation transfer printer with printing speed of up to 100 1 sq metre per hour and print width of 64 inches 4 colours with maximum resolution of 1440 dpi. We anticipate good growth in the coming times.

Sudheer Nair, MD, Cheran Machines

Today, buyer is ready to pay the price as quality has become a critical point for everyone. Our machines, Whit tex Jet Shor Tee, a direct to garment printer that can print 80 white and 28 dark T Shirts ( Of Cotton Polyester linen viscose, etc) Per hour with water based textile pigment CMYK and white inks. We offer affordable and quality sublimation transfer printers.Charu Digiprints is a company that deals in digital printing of fabrics that is based out of New Delhi. Pawan Kumar said, “We deal in all kinds of prints and fabrics. Our target clients are the designers, exporters and brands across India who are looking for job workers. We also manufacture and export to other countries when we don’t have orders from clients. We have Jade JD 5 printer, Konica Nassenger Pro 120 which is a very high speed printer. Our daily print production capacity is 800- 1000 metres of fabric. Currently printing on woolen fabrics is quite high in demand. But all kinds of fabric prints are demanded based on the type of fabric.

There has been a huge growth in digital printing segment. We started on a very small note, but we have managed to cross over Rs250 crores of turnovers annually. The market is quite competitive. Many new companies have come up. Earlier we used to get good prices for jobwork, but with onset of high speed machines and more users now the prices of printings has dropped and now we get Rs 180-200 per metre.

Pawan Sharma, Charu Digiprints

SS Prints is a company that deals in digital textile printing of fabrics based in Navi Mumbai. They deal in sublimation prints on polyester, lycra silk and satin fabrics. Chimaji informed, “Wholesalers and manufacturers are our target clients. We use Epson F series sublimation printer, which is a high speed printer. Our monthly production capacity is 15,000 pieces per month. We have high demand of sublimation prints on polyester and lycra fabrics. Digtal textile market is definitely growing and will only go up in the coming years.”

Chimaji Ursal , SS Prints

Comentag promotion services is a Delhi based company that provides a platform for the customers to design t-shirts according to their creative minds. They deal in digital printing, screen printing and digital printing. Gaurav Gupta informed, “We deal in t-shirts and our target clients are the distributors across India. We use locally manufactured screen printers. Our digital sublimation printer is from AnaJet, which is a U.S based brand and Direct to Garment printer is from Epson. All these are high speed printers. We have a capacity to produce 20,000-25,000 t-shirts per month. The demand for textile printing is very high these days. But in India, Direct to Garment printing is not feasible as the cost of ink and the printers are very high. Otherwise the demand for sublimation printers and other textile printing methods is increasing.”

Gaurav Gupta, Comentag Promotions Services

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