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Myx is Amazon India’s second in-house fashion brand BRANDS 

Myx is Amazon India’s second in-house fashion brand

Amazon India has launched its second in-house fashion brand Myx, an ethnic womenswear label, a couple of months after launching menswear brand Symbol. Myx has been introduced in a bid to boost the e-commerce marketplace’s sales in the fashion segment, which is currently dominated by Myntra, a fashion e-commerce website owned by Flipkart. Amazon India is eight weeks into launching... Read More
Baptized Buttoned Downed at Amazone menswear BRANDS 

Baptized Buttoned Downed at Amazone menswear

Amazon announced on Wednesday the launch of their new menswear brand. Baptized Buttoned Down, the debut collection will feature dress shirts made from non-iron, 100 percent Supima Cotton. The collection offers 72 size combinations including Big & Tall sizes, available in classic and fitted cuts and in a variety of colors and patterns. “At Amazon, we’re always looking to make... Read More
Calvin Klein CMO resigned BRANDS 

Calvin Klein CMO resigned

Calvin Klein CMO, Melisa Goldie is looking for other opportunities as she departs from the company. CEO of Calvin Klein, Steve Shiffman told that Melissa played an important part in building the brand globally and executing the company’s goals of becoming a $10 billion brand by 2020. Goldie thanked everybody at the company for their collaboration and everything they accomplished... Read More
NEFDA is searching for upcoming fashion designers who could make an impact in the field of fashion and garment industry. BRANDS 

NEFDA is searching for upcoming fashion designers who could make an impact in the field of fashion and garment industry.

Fashion world comes to Manipur through North East Fashion Designers Award The North East Fashion Designers Award 2016 which is powered by North East India Fashion and Design Council and supported by Manipur Tourism Development Society was held at DM College Multi Purpose Hall, Imphal. Organisers of the North East Fashion Design Awards (NEFDA) 2016, BK Events and Entertainment accorded a... Read More
Raymond most attractive Indian apparel brand: TRA BRANDS FASHION 

Raymond most attractive Indian apparel brand: TRA

Indian branded fabric and fashion retailer Raymond has been ranked as the most attractive apparel brand of the country in a study of the most attractive brands of India in 2016. Innerwear brand Jockey and casualwear brand Levi’s take up second and third positions in the list, respectively. Zara tops in the fast fashion category within the apparel sector. India’s Most... Read More
Amazon vs Flipkart vs Snapdeal vs ebay: Who won the festive sales war? BRANDS 

Amazon vs Flipkart vs Snapdeal vs ebay: Who won the festive sales war?

The festival season, which is considered the most significant period for Indian e-commerce companies in terms of sales generated, has recently concluded with Flipkart, Amazon, and Snapdeal, the three biggest e-commerce websites in the country claiming major gains. All three say that this year’s sale was the biggest so far and all of them have claimed to achieve a major milestone in some way or the other. As per industry estimates, just one day of festive sales generate anywhere between $300-400 million (about Rs 2,000-3,000 crore) in orders for the e-commerce players. While the gross sales number achieved by three of them during last month’s sales season is still unknown, this year proved to be different in terms of many firsts. Where holding ‘multiple’ sales event in itself was an industry first, here’s a list of major trendsindicating a significant evolution in consumer behaviour:  Discounts or No Discounts, Consumers Will Shop Online The Department of Industrial Policy and Promotion (DIPP) in April this year prohibited marketplaces from offering discounts and capped total sales originating from a group company or one vendor at 25 per cent. The guidelines stated that marketplaces cannot influence pricing. They... Read More
Yuvraj Singh’s YWC fashion label signs deal with Myntra BRANDS 

Yuvraj Singh’s YWC fashion label signs deal with Myntra

Renowned cricketer Yuvraj Singh’s fashion label YouWeCan (YWC) has signed a deal with Myntra, an e-commerce company for fashion products. Following the deal, the collection will exclusively be available on Myntra, apart from the official YWC website. Singh launched his clothing line last month in collaboration with fashion designers Shantanu and Nikhil. The cricketer, who is also a cancer survivor,... Read More