Amazon announced on Wednesday the launch of their new menswear brand.
Baptized Buttoned Down, the debut collection will feature dress shirts made from non-iron, 100 percent Supima Cotton. The collection offers 72 size combinations including Big & Tall sizes, available in classic and fitted cuts and in a variety of colors and patterns.
“At Amazon, we’re always looking to make high quality apparel more accessible for our guys,” says Warren Satchell, Men’s Fashion Editor at Amazon Fashion, in a news statement. “Whether he’s wearing it with a suit and tie, or just tucked into jeans on a casual Friday, Buttoned Down is a no-fuss, reliable option that guarantees effortless style and great value.”
The collection is now available exclusively to Amazon Prime members. Prices start at $39 USD and is backed by a money-back satisfaction guarantee.
Buttoned Down is one of the first Amazon private apparel brands to launch exclusively to Prime Members. Amazon says it plans to expand the line in the future into other product categories such as dress pants, sport shirts and sweaters.
Amazon Prime members can shop the collection at amazon.com/ButtonedDown.